![]() In January, three influencers and one talent manager told Insider that Amazon had several paid incentives for Inspire, such as offering $250 for every vertical video uploaded that was less than 30 seconds (up to 10 videos).Īside from limited-time incentives, eligible Amazon influencers can earn money from Inspire through affiliate commissions. Inspire users can also pick from dozens of categories, like baking, coffee, or travel, to help determine what content they will be served.Įarlier this year, Amazon paid influencers to post verticals videos to their storefront, in an effort to ramp up content. ![]() Clicking the product tag directs users to the product page in the app. Inspire is available on the Amazon Shopping app. How does it differ from TikTok, YouTube shorts, and Instagram reels? The content on Inspire features product review videos and photos, which include shoppable links to featured products. "Everyone is trying to create that TikTok-like experience, and it's going beyond the social-media platforms themselves." "I think it's a really big move by Amazon and it represents the overall industry when it comes to short-form video," Lindsey Gamble, associate director of influencer innovation at Mavrck, told Insider in January. The feature resembles TikTok - an endless feed of short vertical videos and photos created by members of Amazon's influencer program, other customers, and brands. Users can access the feature on the Amazon Shopping mobile app via a light-bulb-shaped icon at the bottom of the screen. The feature, called Inspire, began rolling out to select customers in December. To ramp up the release, the company paid influencers to create short shoppable videos.Īmazon's TikTok competitor is now available to all customers in the US, the company confirmed to Insider. ![]()
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