![]() “While we’re still at the beginning of our journey with Shorts, we know the product will continue to be an integral part of the YouTube experience moving forward,” said Neal Mohan, YouTube’s chief product officer. In September, TikTok claimed to have topped 1 billion monthly active users while a recent estimate by researcher eMarketer forecast TikTok’s MAUs at around 755 million for 2022.Īccording to YouTube, with the launch of Shorts, channels that upload both long-form videos and Shorts (capped at 60 seconds in length) are seeing longer overall watch time and subscriber growth compared with creators who only uploading long-form videos. The figure is meant to be a flex showing YouTube Shorts’ reach - especially relative to TikTok, the app owned by China’s ByteDance responsible for popularizing short-form videos. That amounts to around three-fourths of YouTube’s total global base of upwards of 2 billion logged-in monthly users. And apart from ad revenue sharing, YouTube is touting the short-form format as enabling creators to attract viewers for other monetizable content.Īccording to the video giant, YouTube Shorts now has more than 1.5 billion monthly logged-in users. Google just last month began gradually rolling out ads for YouTube Shorts. YouTube Shorts - the TikTok-like short-form video feature YouTube launched nearly two years ago - has become massively popular.
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